Memulai coffee business membutuhkan perencanaan matang dan execution tepat. Berikut roadmap untuk small scale start.
Concept Development
Define Your Niche:
- Specialty coffee focus
- Community space
- Takeaway specialist
- Roastery cafe
Target Market:
- Office workers
- Students
- Neighborhood residents
- Tourists
Business Planning
Startup Costs:
- Equipment: 50-200 juta
- Renovation: 20-100 juta
- Inventory: 5-20 juta
- Operating capital: 10-30 juta
Revenue Projections:
- Cup sales
- Bean sales
- Merchandise
- Workshops
Location Selection
Foot Traffic: Visibility dan accessibility
Competition: Analyze nearby coffee shops
Target Market Proximity: Dekat dengan customer base
Cost vs Value: Rent reasonable untuk location
Equipment Selection
Essential Equipment:
- Espresso machine
- Grinder (minimal 2)
- Brewer (pour over, batch)
- Refrigeration
Quality vs Budget:
- Invest in good grinder
- Reliable espresso machine
- Don't cheap out on essentials
Menu Development
Core Offerings:
- Espresso drinks
- Filter coffee
- Alternative options
Differentiation:
- Signature drinks
- Local ingredients
- Unique brewing methods
Supplier Relationships
Coffee Roaster: Choose partner yang align dengan values
Dairy/Alternative Milk: Quality consistency
Other Supplies: Syrup, cups, packaging
Staffing
Key Positions:
- Head barista
- Baristas
- Cashier
Training:
- Coffee knowledge
- Customer service
- Equipment operation
Marketing & Promotion
Pre-opening: Social media buildup
Opening: Soft launch, grand opening event
Ongoing: Loyalty program, events, social media
Common Pitfalls
- Underestimating costs
- Poor location choice
- Inconsistent quality
- Lack of differentiation
Success Factors
- Consistent quality
- Great customer service
- Community engagement
- Continuous improvement